汽车行业周报（20251208-20251214）：《汽车行业价格行为合规指南(征求意见稿)》发布，建议提前布局明年机会-20251214

Investment Rating - The report maintains a "Recommendation" rating for the automotive industry, suggesting early positioning for opportunities in the upcoming year [1]. Core Insights - Recent automotive sales have remained relatively stable, but Mexico's announcement to increase tariffs on non-free trade agreement countries, particularly affecting vehicles and parts, is expected to impact domestic exports [1]. - The National Market Supervision Administration has released a draft guideline for compliance in automotive pricing behavior, aiming to deepen anti-competitive policies and stabilize price fluctuations in the market by 2026 [1]. - The report reiterates the previous viewpoint that the sector is likely to bottom out sooner, recommending early investment in next year's opportunities [1]. Data Tracking - In early December, discount rates for vehicles decreased slightly, with an average discount rate of 9.7%, down 0.4 percentage points from the previous month, but up 1.4 percentage points year-on-year [3]. - In October, wholesale vehicle sales reached 2.96 million units, a year-on-year increase of 7.5% and a month-on-month increase of 3.6%, while retail sales fell by 9.2% year-on-year [3]. - New energy vehicle sales in November showed significant growth for companies like BYD, which sold 480,186 units, a month-on-month increase of 8.7% [4]. Industry News - The National Market Supervision Administration has drafted a guideline to regulate pricing behavior in the automotive industry, detailing compliance requirements from production to sales [7][28]. - The report highlights that the automotive market is experiencing a rational return in pricing and promotional activities, with a notable decrease in the number of price cuts across various vehicle categories [28]. - The report notes that the automotive production in November exceeded 3.5 million units, marking a historical high, with significant growth in new energy vehicle production and sales [28]. Market Performance - The automotive sector saw a slight increase of 0.09% this week, ranking 9th out of 29 sectors [8][31]. - The report indicates that the automotive index has shown varied performance across sub-sectors, with passenger vehicles increasing by 0.24% and parts decreasing by 0.11% [8][32]. - The average price-to-earnings (PE) ratio for the automotive sector is reported at 32, reflecting the current valuation landscape [31][33].