Investment Rating - The report assigns an "Increase" rating for the industry [3][4]. Core Insights - The upcoming New Year's holiday is expected to drive significant consumer spending, particularly in travel and leisure sectors [2][3]. - Key recommendations include travel agencies like Ctrip Group and Tongcheng Travel, hotel chains such as Huazhu Group and Jinjiang Hotels, and attractions like Changbai Mountain [3][4]. - The report highlights a notable increase in hotel bookings for popular cities, with a threefold growth during the New Year's holiday [3]. Summary by Relevant Sections Travel and Tourism - The report emphasizes optimism for travel and leisure due to the New Year's holiday, recommending specific stocks in the OTA and hotel sectors [3][4]. - Ctrip Group and Tongcheng Travel are highlighted as preferred stocks in the OTA segment [3]. Hospitality - Recommended hotel stocks include Huazhu Group, Jinjiang Hotels, and Shoulv Hotels, with a focus on their growth potential during the holiday season [3][4]. Attractions - Changbai Mountain is recommended as a key investment in the attractions sector, with additional attention on Emei Mountain and Three Gorges Tourism [3][4]. Jewelry and Retail - In the jewelry sector, stocks such as Lao Pu Gold, Cai Bai Shares, and Chow Tai Fook are recommended, indicating strong growth potential [3][4]. Dividend Stocks - The report identifies dividend-paying stocks like Sumida and Chongqing Department Store as attractive options for investors [3][4]. AI and Education - Stocks in the AI and education sectors, including Konnate Optical and Chalk, are also recommended, reflecting the growing intersection of technology and education [3][4].
元旦预订热潮持续攀升,跨年仪式感驱动消费