商贸零售行业 2026 年度投资策略：细分需求企稳，甄选供给优化

Investment Rating - The report maintains a positive investment rating for the retail industry [12] Core Insights - Domestic demand is expected to gradually stabilize, while export demand presents several structural opportunities. The focus is on supply-side logic and selecting sub-industries with optimized supply patterns [3][6] - The report highlights the potential of the Belt and Road Initiative and structural demand in North America for export opportunities, alongside the advantages of leading export companies during compliance improvements [6][25] - In the beauty and personal care sector, high-end brands and extreme cost-performance products are identified as stable segments with high entry barriers [6][8] - The physical retail sector is seeing thorough adjustments from leading companies, which, combined with ongoing supply chain reforms, is expected to lead to profit optimization [6][9] - The gold and jewelry sector continues to favor brands with strong product differentiation capabilities, aligning with growing consumer demand [6][10] Summary by Sections Cross-Border Expansion - The report emphasizes the strong performance of the Belt and Road Initiative, with exports to these regions growing by 10.4% year-on-year from January to October 2025, while overall export growth has slowed to 5.3% [25] - Structural opportunities in the U.S. market are noted, with high-end retail showing resilience and discount retail experiencing accelerated growth [34][35] Beauty and Personal Care - The cosmetics industry is experiencing a slight recovery in growth, but competition among mid-tier brands is intensifying. The report recommends focusing on high-end and cost-effective brands [8][19] - The medical aesthetics sector is seeing increased compliance with more approved products, but competition is expected to intensify, necessitating a focus on companies with strong product innovation [8][19] Supermarkets and Department Stores - The demand in the supermarket and department store sector remains stable, with a slowdown in store closures. Leading supermarket companies are maintaining their market positions, particularly quality retail firms [9][18] - Adjustments in supply chain and compensation mechanisms are enhancing operational efficiency and promoting private label products [9][18] Gold and Jewelry - The gold and jewelry sector is adapting to high gold prices, with an increase in lightweight products and a stable demand for gifting scenarios. The report suggests focusing on companies with strong design capabilities and expansion potential [10][19]