家用电器行业周度跟踪：强调龙头配置价值，关注智能终端持续创新-20251215

Investment Rating - The industry investment rating is "Overweight" [5][11] Core Insights - The report emphasizes the value of leading companies in the home appliance sector, highlighting the importance of continuous innovation in smart terminals [1] - The central economic work conference has set the tone for 2026 economic work, focusing on domestic demand and optimizing policies for large-scale equipment updates and consumer goods replacement [1] - The report suggests that if subsidy policies continue into next year, it will help stabilize the domestic home appliance market and ensure the performance stability of leading companies [1] Summary by Sections White Goods - Online sales data for November shows significant declines: refrigerators, air conditioners, and washing machines saw sales drop by 23.17%, 26.13%, and 6.17% respectively, with volumes down by 28.31%, 26.24%, and 13.65% [2] - Offline sales experienced even steeper declines, with refrigerators, air conditioners, and washing machines down by 49.18%, 51.76%, and 40.4% in sales [2] - The report indicates that the pessimistic sales expectations are already reflected in the market, and the industry is moving past the peak of base pressure [2] - A coalition of major air conditioning companies has initiated a self-regulation agreement to replace copper with aluminum, which may help reduce costs and improve product quality [2] - Despite current weak demand, the report anticipates a gradual reduction in domestic sales pressure due to high base effects and subsidy tapering [2] Black Goods - November data shows a decline in online sales for televisions, with sales down by 27.01% and volumes down by 37.52% [3] - The report notes that the trend of structural upgrades in black goods continues, with MiniLED technology driving up average prices and margins [3] - The upcoming World Cup is expected to catalyze sales, as leading companies focus on high-end channels [3] Consumer Technology - The report highlights the impact of subsidy reductions and high base effects on the market for cleaning appliances, with a notable decline in sales for robotic vacuum cleaners [4] - The report suggests that the industry is experiencing a concentration of domestic brands, driven by AI innovations and cost reductions in the supply chain [4] Investment Recommendations - The report recommends focusing on white goods, particularly Haier and Midea, due to their strong market positions and benefits from ongoing transformations [8] - It also suggests selecting consumer technology stocks, including Anker Innovations and Roborock, as well as opportunities in the 3D printing industry [8] - For overseas expansion, TCL Electronics is highlighted as a company with good growth potential [8]