11月房地产行业月报：销售依然承压，投资降幅扩大-20251216

Investment Rating - The report maintains a "Recommended" rating for the real estate industry [1] Core Viewpoints - The real estate industry is experiencing pressure on sales, with a significant decline in investment [1][4] - The central economic work conference in December 2025 emphasized the need to stabilize the real estate market, suggesting that policy tools may be implemented on a city-by-city basis [4][6] Sales Summary - National commodity housing sales area for the first 11 months of 2025 was 790 million square meters, a year-on-year decline of 7.8%, with the decline expanding by 1.0 percentage points compared to the first 10 months of 2025 [4][6] - In November 2025, the monthly sales area was 67.2 million square meters, a month-on-month increase of 9.32% but a year-on-year decrease of 17.30% [4][6] - The total sales amount for the first 11 months of 2025 was 751.3 billion yuan, down 11.10% year-on-year, with the decline expanding by 1.5 percentage points compared to the previous month [4][6] - The average sales price for the first 11 months was 9,546 yuan per square meter, a month-on-month decrease of 0.44% and a year-on-year decrease of 3.58% [4][6] Investment Summary - Real estate development investment for the first 11 months of 2025 was 785.91 billion yuan, a year-on-year decline of 15.90%, with the decline expanding by 1.2 percentage points compared to the previous month [4][14] - New construction area for the first 11 months was 53.457 million square meters, down 20.50% year-on-year, with the decline expanding by 0.7 percentage points compared to the previous month [4][17] - The completion area for the first 11 months was 39.454 million square meters, down 18.00% year-on-year, with the decline expanding by 1.1 percentage points compared to the previous month [4][20] Funding Summary - Funds received by real estate companies for the first 11 months totaled 851.45 billion yuan, a year-on-year decline of 11.9%, with the decline expanding by 2.2 percentage points compared to the previous month [4][22] - Domestic loans amounted to 131.49 billion yuan, down 2.5% year-on-year, with the decline further expanding [4][22] Investment Recommendations - The report highlights several companies with strong operational management capabilities and financial advantages, including: - Recommended: China Merchants Shekou, Poly Developments, Binjiang Group, New Town Holdings, Longfor Group [4][38] - Attention: Quality developers such as Greentown China, China Resources Land, and China Overseas Development [4][38]