11月国内社零同比增长1.3%，年初至今累计同比增长4.0%

Investment Rating - The textile and apparel industry maintains a "Synchronize with the Market" rating, indicating expected performance in line with the benchmark index [6][25]. Core Insights - In November 2025, the domestic retail sales (社零) grew by 1.3% year-on-year, which was below market expectations, with a total of 4.39 trillion yuan [3]. - Cumulative retail sales from January to November 2025 reached 45.61 trillion yuan, reflecting a 4.0% year-on-year increase [3]. - The consumer confidence index in October 2025 was reported at 89.4, showing a slight decline of 0.2 from the previous month [3]. Summary by Sections Retail Performance - In November 2025, retail sales in the food and goods sectors grew by 3.2% and 1.0% year-on-year, respectively [3]. - Online retail sales of physical goods increased by 5.7% year-on-year, outperforming the overall retail growth [4]. - The performance of various retail formats showed that convenience stores and supermarkets had year-on-year growth rates of 6.0% and 4.7%, respectively [4]. Consumer Trends - The "Double Eleven" shopping festival in October 2025 led to a demand pull-forward, resulting in a significant drop in retail sales growth for optional consumer goods in November [5]. - The textile and apparel sector saw a year-on-year growth of 3.5% in November, but this was a decline of 2.8 percentage points from the previous month [5]. Investment Recommendations - The report recommends brands such as 361 Degrees and Bosideng, highlighting Bosideng's innovative product lines and potential for double-digit revenue growth [6]. - For the textile manufacturing sector, companies like Shenzhou International and Yuanyuan Group are recommended due to their stable performance and strong client relationships [7]. - In the jewelry and retail sector, companies with strong terminal performance and product differentiation, such as Caibai Co. and Zhou Daxing, are suggested for investment [7]. Company Performance - Miniso's revenue growth exceeded previous guidance, with a notable increase in same-store sales in October 2025 [8]. - Yonghui Supermarket is also highlighted for its strategic adjustments in store openings and supply chain improvements, leading to a slight improvement in sales gross margin [8].