11月社零增速低于预期，国补高基数拖累整体增速

Investment Rating - The industry investment rating is maintained at "Overweight" [1] Core Insights - The report highlights that the retail sector's performance has been impacted by the high base effect from previous government subsidies and the pre-promotion of the Double Eleven shopping festival, leading to a slowdown in growth rates. However, the resilience of the lower-tier markets, as well as stable growth in dining and service consumption, is noted as a positive sign for future consumption recovery [6][4]. Summary by Sections Recent Industry Performance - In the past twelve months, the industry has shown a relative return of -20.45% compared to the CSI 300 index, with absolute returns of -4.72% [2]. - The retail sales data for November 2025 indicates a total of 43,898 billion yuan, with a year-on-year growth of 1.3%. Excluding automobiles, retail sales reached 39,444 billion yuan, growing by 2.5% [4]. Key Investment Points - Dining consumption remains stable, with November dining revenue at 6,057 billion yuan, a year-on-year increase of 3.2%. However, there is a slight month-on-month decline [6]. - The report identifies that online retail channels are growing faster than the overall market, with online retail sales from January to November 2025 reaching 144,582 billion yuan, a year-on-year increase of 9.1% [6]. - Investment suggestions include focusing on service consumption companies like Huazhu Group and Jin Jiang Hotels, as well as companies in the dining supply chain such as Anjuke Food and Qianwei Central Kitchen [6].