跨境出海周度市场观察-20251217

Industry Trends - The Chinese robotics industry is shifting towards brand globalization, with a focus on managing 5,000 devices annually through digital management systems like ERP to enhance traceability and reduce errors[2] - ESG regulations are reshaping the landscape for Chinese companies going global, with a Deloitte report highlighting the need for compliance and sustainable practices to navigate international markets[2] - By 2025, over 95% of Chinese software companies are expected to achieve overseas revenue, with 79.8% adopting SaaS subscription models, primarily targeting Southeast Asia, North America, and the Middle East[5] - China's industrial robot exports are projected to reach $1.13 billion in 2024, marking a 43.22% year-on-year increase, positioning China as the second-largest global market share holder[5] Brand Dynamics - Chinese brands like Bubble Mart are leveraging live-streaming e-commerce to penetrate overseas markets, with sales during Black Friday showing a 1,500% year-on-year increase[8] - The Chinese beauty market is at a pivotal moment, with global market size expected to reach $446.43 billion by 2025, and brands must enhance R&D and localization to compete effectively[9] - Xiaomi aims to establish itself as a leading brand in the European home appliance market by 2030, having opened direct stores in Germany and planning expansions into Africa and Latin America[16] - The gaming company 37 Interactive Entertainment reported overseas revenue of 2.72 billion yuan in the first half of 2025, accounting for 4% of China's mobile game export revenue, driven by a diverse product matrix[15]