地产行业策略报告：行业仍在筑底，26年期待政策组合拳-20251219

Core Insights - The policy environment for the real estate sector in 2025 has been relatively subdued, with expectations for a more aggressive policy approach in 2026 to stabilize the market [5] - The central economic work conference in December outlined a focus on stabilizing the real estate market, emphasizing measures such as targeted policies, inventory reduction, and encouraging the construction of quality housing [5][18] - Key policy measures anticipated for 2026 include interest rate cuts, mortgage subsidies, and reforms to the housing provident fund system to stimulate demand and support price stabilization [5][20][21] Market Overview - In 2025, new home sales continued to decline, with a cumulative year-on-year decrease of 10% to 80.77 million square meters as of December 6, reflecting a significant drop of approximately 54% compared to the same period in 2021 [11] - The price index for new homes in 70 cities showed a year-on-year decline of 2.6% in October 2025, marking a continuous reduction in price for 12 months [11] - The second-hand housing market has seen a price decline of nearly 38% since 2021 in major cities, with transaction volumes showing slight growth in recent years [16] 2026 Industry Outlook - The real estate sector is expected to face continued downward pressure, with projected declines in sales area and amount of 8% and 9% respectively, alongside new construction and completion area declines of 12% and 15% [17][27] - The anticipated policy measures are expected to alleviate some of the downward pressure on prices and sales, with a focus on targeted interventions [5][18] Investment Strategy - The report suggests focusing on high-quality developers, commercial real estate operations, and real estate brokerage platforms as potential investment opportunities [47] - High-quality developers are characterized by low historical burdens, strategic repositioning in core cities, and sufficient impairment provisions [48] - Commercial real estate, particularly shopping centers, is expected to maintain stable growth despite economic slowdowns, while brokerage platforms are positioned to benefit from market recovery and policy implementation [48]