陕西旅游（603402）：新股覆盖研究

Investment Rating - The investment rating for the company is "Buy," indicating an expected increase in stock price relative to the market index by more than 15% over the next 6-12 months [38]. Core Insights - The company, Shaanxi Tourism (603402.SH), operates in the tourism sector, integrating tourism performances, cable cars, dining, and project investment and management. It is recognized as a leader in the cultural tourism industry in Shaanxi Province, leveraging its rich cultural heritage and natural resources [7][27]. - The company has shown significant revenue growth from 2022 to 2024, with projected revenues of CNY 2.32 billion, CNY 10.88 billion, and CNY 12.63 billion, reflecting year-over-year growth rates of -36.01%, 386.05%, and 17.86% respectively [8][34]. - The company is expected to face a decline in revenue and net profit in 2025, with forecasts indicating a decrease of 11.54% in revenue and 14.80% in net profit [2][34]. Financial Performance - The company reported revenues of CNY 2.32 billion in 2022, CNY 10.88 billion in 2023, and CNY 12.63 billion in 2024, with corresponding net profits of CNY -0.72 billion, CNY 4.27 billion, and CNY 5.12 billion [8][34]. - For the first three quarters of 2025, the company achieved revenues of CNY 8.89 billion, a decrease of 18.80% year-over-year, and a net profit of CNY 3.69 billion, down 26.93% from the previous year [8]. Industry Overview - The tourism industry in China has been experiencing robust growth, with domestic tourism reaching 3.15 trillion CNY in revenue in the first half of 2025, a 15.2% increase year-over-year [16][20]. - Shaanxi Province is a significant cultural and historical tourism destination, with government initiatives aimed at enhancing its tourism infrastructure and promoting cultural heritage [20][25]. Company Highlights - The company is a pioneer in cultural tourism in Shaanxi, with its flagship performance "The Long Hate Song" being a major cultural attraction [27]. - The company has developed a strong brand presence in tourism performances, cable cars, and dining, with notable projects including the West Peak Cableway and the Tang Le Palace restaurant [7][27]. - The company plans to expand its performance offerings and enhance its operational capabilities through various investment projects, including the construction of new cultural performance venues [30][33].