Huafu Securities·2025-12-20 13:46Investment Rating - The report maintains a rating of "Outperform" for the industry [6] Core Insights - The acquisition of iRobot is beneficial for leading domestic brands, while the white goods domestic sales are under pressure due to high base effects [3][4] - Major home appliance categories have seen a decline in domestic sales due to the high base from last year's national subsidies and previous consumption pull-forward [3][11] - In November, the sales revenue for air conditioners, refrigerators, and washing machines decreased by -34.5%, -34.4%, and -19.2% year-on-year, respectively [3][11] - The sales volume for these categories also dropped significantly, with air conditioners and refrigerators down by -30.65% and -30.79% year-on-year [3][11] - The acquisition of iRobot, which has filed for bankruptcy, may allow brands like Roborock and Ecovacs to capture more market share in North America [4][18] Summary by Sections Domestic Sales Performance - Domestic sales of major home appliance categories are declining due to high base effects from last year's national subsidies [3][11] - November data shows significant year-on-year declines in sales revenue and volume across key categories [3][11] Brand Performance - In November, the market shares for Gree, Midea, and Haier in domestic sales were 32.1%, 29.6%, and 19.7%, respectively, with Haier showing significant growth [4][16] - Midea's export share increased to 40.4%, while Gree's share slightly decreased [4][16] Market Trends - The overall home appliance sector saw a slight increase of +0.2% this week, with white goods and small appliances showing mixed performance [5][19] - The report highlights the impact of raw material prices, with LME copper and aluminum showing fluctuations [5][19] Industry News - The report discusses the implications of iRobot's bankruptcy and acquisition on the competitive landscape in North America [4][18] - It also notes the ongoing trends in ESG ratings among leading home appliance companies, emphasizing their focus on green transformation [39]