HTSC·2025-12-21 07:02Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The high base effect from national subsidies is expected to constrain short-term performance in the home appliance category, impacting revenue and profit growth for the company [1] - The company is projected to face revenue growth pressure in Q4 2025, with total revenue expected to increase by only 0.4% year-on-year to 348.4 billion yuan, compared to a 14.9% increase in Q3 2025 [1] - The report emphasizes the importance of monitoring the efficiency of the company's takeaway business and the effectiveness of cross-selling new users to its e-commerce platform [1] - Anticipated policies to stimulate consumption in the home appliance sector in 2026 may provide support for the company's performance [1][3] Summary by Sections Revenue and Profit Forecast - The company’s total revenue for 2025 is adjusted to 1,305.2 billion yuan, reflecting a decrease of 1.9% from previous estimates [11] - Non-GAAP net profit forecasts for 2025, 2026, and 2027 are adjusted to 27.1 billion yuan, 23.1 billion yuan, and 41.9 billion yuan respectively, indicating significant declines due to the tapering effect of national subsidies [4][11] - The adjusted net profit margin is expected to decline to 2.1% in 2025, down from previous estimates [11] Valuation - The target price based on SOTP valuation is set at 38.70 USD per ADS and 150.58 HKD per ordinary share, reflecting a decrease from previous values [14] - The valuation for the retail business is set at 23.77 USD per ADS, based on a non-GAAP PE of 8.0 times the 2026 forecast, which is below the comparable company average [14][15] Market Trends - The retail sector is experiencing a slowdown, with online retail sales growth decelerating to 5.7% year-on-year for the first 11 months of 2025, influenced by high base effects from previous national subsidy programs [2] - The company’s performance in the home appliance category saw a significant decline, with retail sales dropping by 19.4% year-on-year in November 2025 [2] Future Outlook - The central economic work conference highlighted the importance of expanding domestic demand and optimizing policies, which could support the company’s performance in the consumer goods sector [3] - The report suggests that the company’s performance may improve if the domestic demand policies are effectively implemented [3]