家用电器行业周度跟踪：关注11月海外边际修复及26年1月CES智能终端创新-20251221

Investment Rating - The industry investment rating is "Overweight" and has been maintained from the previous rating [5][10]. Core Insights - The report highlights a recovery in overseas markets in November and anticipates innovations in smart terminals at CES 2026 [4]. - The white goods sector is experiencing stable operations, with a focus on value configuration despite a year-on-year decline in retail sales [2]. - Companies like Midea and Haier are noted for their proactive strategies and strong overseas momentum, while Gree and Aux are recognized for their potential value [2][3]. Summary by Sections White Goods - Retail sales in November showed a year-on-year decline of 19%, influenced by policy changes and high base effects [2]. - Production volumes for refrigerators, air conditioners, washing machines, and color TVs were reported at 9.44 million, 15.03 million, 17.45 million, and 12.01 million units, with respective year-on-year changes of +5.6%, -23.4%, -5.0%, and +5.5% [2]. - Export volumes for the same categories were 6.72 million, 2.7 million, 9.15 million, and 3.16 million units, with year-on-year changes of +5.6%, -28.0%, -1.3%, and +20.3% [2]. Company Developments - Midea has restructured its organization, establishing a "New Energy Division" to enhance its B-end strategy [3]. - Haier's overseas strategy is showing results, with a 34% increase in washing machine sales in Southeast Asia [3]. - Hisense's new manufacturing facility in Changsha has commenced operations, with a total investment of 10 billion yuan [3]. Consumer Technology - The report notes a positive outlook for consumer technology, particularly in the cleaning segment, with iRobot's acquisition by Shanchuan to mitigate risks [4]. - Anker's sales have shown recovery, with a 2.7% increase in Q3 and a 1.4% increase in October-November [4]. Investment Recommendations - The report recommends focusing on white goods, particularly Haier, Midea, and Gree, due to their strong market positions and potential benefits from overseas interest rate cuts [8]. - It also suggests selecting consumer technology stocks like Ecovacs and Anker, while keeping an eye on the 3D printing industry for growth opportunities [8].