商贸零售行业周报（12.15-12.19）：多政策出台推进扩大内需，服务消费环比加速增长-20251221

Investment Rating - The report maintains a positive outlook on the retail industry, indicating a "Buy" rating due to expected growth driven by policy support and market recovery [1]. Core Insights - Multiple policies have been introduced to promote domestic demand and enhance the retail sector's recovery, positioning it as a key focus for economic growth [2][5]. - The retail sector is experiencing a steady recovery, with various formats showing stable growth, particularly benefiting from the "胖改" model which enhances operational efficiency and profitability [10][12]. - November 2025 saw a year-on-year increase of 1.3% in total retail sales, although this was below market expectations, influenced by high base effects from previous policies [12][13]. Summary by Sections Investment Analysis - The retail sector is currently under pressure from short-term performance but is expected to see a significant rebound due to systematic support for quality and service transformation during the 14th Five-Year Plan [2][5]. - The report highlights that core companies in the retail sector may exceed profit expectations due to improved operational efficiencies and market conditions [2][5]. Market Performance - During the period from December 15 to December 19, 2025, the retail index grew by 6.66%, outperforming the Shanghai and Shenzhen 300 index by 6.94 percentage points, ranking first among the Shenwan primary industries [22]. - The social service index increased by 2.66%, ranking fourth among the Shenwan primary industries [22]. Policy Developments - Recent policies focus on expanding domestic demand and integrating consumer welfare with consumption promotion, aiming to stimulate market vitality [5][6]. - The retail industry is identified as a critical area for nurturing the domestic demand system, with ongoing reforms expected to enhance the sector's resilience and growth potential [5][6]. Company Updates - Major retail companies are adopting the "胖改" model to improve their operational frameworks, with significant progress reported in store renovations and supply chain management [10][11]. - The report notes that companies like Yonghui Supermarket and Bubu Gao have successfully implemented changes that have led to increased customer traffic and sales [10][11]. Consumer Trends - The report indicates that service consumption is becoming a significant growth driver, with policies aimed at enhancing consumer spending and adapting supply to meet demand [12][16]. - Online retail sales growth has been robust, with a cumulative increase of 9.1% year-on-year for the first eleven months of 2025, surpassing overall retail growth by 5.1 percentage points [15][16].