NORTHEAST SECURITIES·2025-12-22 06:54Investment Rating - The report rates the industry as "Outperforming the Market" [4] Core Insights - The report highlights that the cross-year consumption trend is driven by policy and expected recovery, with general retail and tourism sectors performing well [12][19] - It emphasizes the strong recovery in offline consumption during the New Year and Spring Festival, particularly in major cities [17] - The tourism sector is projected to see significant growth in consumer spending, with a daily average of 6.263 million trips during the Spring Festival, representing 126% of 2019 levels [19] Summary by Sections Cross-Year Consumption Trends - The report analyzes the market performance from 2019 to 2025, noting that general retail and tourism sectors have outperformed others during the cross-year period [12] - The upcoming Q1 consumption peak and policy catalysts are expected to drive strong performance in the retail sector [12] General Retail and Supermarkets - The report anticipates a robust recovery in offline consumption during the New Year and Spring Festival, with significant year-on-year growth in cities like Beijing, Shanghai, and Guangzhou [17] - For the Spring Festival 2025, Shanghai's offline consumption is projected to reach 46.5 billion RMB, while Beijing and Guangzhou are expected to see 8.1 billion RMB and 36.4 billion RMB, respectively [17] Tourism and Travel - The Spring Festival is expected to be the largest travel season after National Day and May Day, with daily average spending of 84.6 billion RMB, second only to National Day [19] - The average spending per person during the Spring Festival is projected to be 1,351 RMB, indicating a recovery trend, although it has not yet reached 2019 levels [19] Key Company Announcements and Industry News - The report includes significant announcements from companies such as Zhejiang China Commodity City Group, which appointed new executives [23] - It also notes that the National Bureau of Statistics reported a 1.3% year-on-year increase in retail sales for November 2025, with service retail sales growing by 5.4% from January to November [24] Investment Recommendations - The report recommends companies with strong organizational structures and management capabilities in the beauty and personal care sector, such as Mao Geping and Shangmei [25] - In the gold and jewelry sector, it suggests focusing on high-quality brands like Laopu Gold and Chaohongji [25] - For the cross-border e-commerce sector, it highlights the easing of tariff conflicts and the recovery of demand, recommending companies like Xiaoshangpin City and Jiao Dian Technology [25] - In the supermarket and retail sector, it advises monitoring companies like Miniso and Yonghui Supermarket for their reform effectiveness [25]