毕马威2025年跨国企业中国展望

Group 1: Economic Outlook - 67% of multinational companies express confidence in their growth prospects in China over the next three to five years[8] - 64% of respondents have a positive outlook on China's economic growth compared to only 42% for the global economy[12] - 52% of multinational companies expect revenue growth in 2025, while 25% anticipate potential negative growth[18] Group 2: Investment Plans - 75% of multinational companies plan to maintain or increase their investments in China by 2025[40] - 94% of respondents are committed to investing in the Chinese market despite short-term economic pressures[40] - The primary reasons for additional investment include maintaining competitiveness (64%) and increasing production capacity (36%)[40] Group 3: Business Operations - 61% of multinational companies have shifted their focus from growth to profitability in the past three years[45] - 49% of companies are enhancing operational efficiency to improve profitability[51] - 83% of multinational companies have localized some aspects of their operations in China[65] Group 4: Workforce Adjustments - 45% of multinational companies have actively reduced their workforce in China to enhance efficiency[51] - Among those reducing staff, 60% have laid off 1% to 10% of their employees[54] - 29% of multinational companies reported a decrease in foreign employees in China from 2024 to 2025[58] Group 5: Digitalization and Cybersecurity - Over 90% of multinational companies plan to invest in digitalization, focusing on data analytics (52%) and IT infrastructure upgrades (46%)[89] - 58% of multinational companies are using artificial intelligence tools in their operations in China[93] - Key challenges include compliance with cybersecurity laws and ensuring IT infrastructure meets both international and Chinese standards[89]