国补有望延续，优化“两新”政策刺激消费潜力

Investment Rating - The industry investment rating is "In line with the market" [2] Core Insights - The report highlights the continuation of national subsidies, which are expected to stimulate consumer potential through the optimization of the "two new" policies, namely large-scale equipment updates and the replacement of consumer goods [4][6] - The household appliance sector has shown a mixed performance, with air conditioning sales growing significantly while other categories like refrigerators have remained stable or declined [6] - The report emphasizes the importance of innovation in supply, particularly for differentiated products that can quickly respond to consumer demands, which are likely to gain market share [6] Summary by Relevant Sections - Market Performance: The household appliance sector has seen a 1.95% increase over the past month, a 0.45% increase over three months, and a 7.54% increase over the past year, compared to the Shanghai and Shenzhen 300 index which has increased by 3.55%, 2.44%, and 17.41% respectively [5] - Sales Data: In November 2025, retail sales of household appliances and audio-visual equipment reached 100 billion yuan, a year-on-year decrease of 19.40%. However, the cumulative year-on-year growth for the first 11 months was 14.80% [6] - Product Category Performance: Air conditioning has shown the best growth performance among white goods, with online retail volumes increasing by 15% year-on-year, while refrigerators saw a decline of 1% and washing machines increased by 7% [6] - Investment Recommendations: The report suggests focusing on companies with overseas production capabilities targeting the North American market, as well as those with strong technological advantages in the smart home sector [6]