北交所消费服务产业跟踪第四十四期（20251221）：拉动内需、扩大消费是国家战略之举，有望刺激北交所相关消费企业发展

Economic Policy and Consumer Trends - The Central Economic Work Conference prioritized expanding domestic demand, aiming to build a strong domestic market[2] - The "reward economy" is emerging as a new consumption model, particularly among younger consumers, driven by psychological needs and stress relief[9] - The emotional economy market in China is projected to reach 4.5 trillion yuan by 2029, growing from 2.3 trillion yuan in 2024[19] Market Performance - 88% of companies in the North Exchange's consumer service sector saw stock price increases, with a median price change of +3.64% during the week of December 15-19, 2025[2] - The median price-to-earnings (P/E) ratio for the consumer sector rose from 45.7X to 51.8X, indicating increased investor confidence[2] - The total market capitalization of consumer service companies increased from 115.28 billion yuan to 116.78 billion yuan, with a median market cap rise from 1.895 billion yuan to 2.047 billion yuan[2] Industry Insights - Key sectors benefiting from policy support include cultural IP, pet food, cosmetics, and food and beverage industries, with notable companies listed on the North Exchange[2] - The emotional economy is reshaping consumer behavior, leading to a demand for innovative products and services that provide emotional value[10] - The consumer sentiment is shifting towards experiences and emotional fulfillment, with nearly 30% of young consumers engaging in purchases for emotional healing[11]