美妆行业周度市场观察-20251223

Investment Rating - The report does not explicitly provide an investment rating for the beauty industry Core Insights - The beauty industry is witnessing a significant shift towards targeting Generation Z, with annual beauty spending reaching $5 billion, and brands are leveraging campus marketing strategies to engage this demographic [4] - Traditional pharmacy chains are undergoing transformation to include beauty and personal care products, with YST planning to add beauty categories in 70% of its stores, indicating a strategic pivot in response to market challenges [4] - Estee Lauder is utilizing artificial intelligence in fragrance creation, enhancing innovation and efficiency in product development [8] Industry Trends - International universities are becoming battlegrounds for fashion and beauty brands, with brands employing campus ambassadors and social media strategies to penetrate this market [4] - The "ten-thousand-store pharmacy" model is undergoing significant changes, with many beauty brands entering the pharmacy sector to capitalize on the growing demand for beauty products [4] Top Brand News - L'Oreal and Estee Lauder have signed global ambassadors to enhance brand influence, indicating a competitive landscape for talent acquisition [7] - Estee Lauder has launched a global innovation center for fragrances, integrating AI to monitor trends and optimize formulations [8] - Huaxi Biological has faced a decline in revenue and market value due to increased competition in the hyaluronic acid market, prompting a need for diversification and new growth avenues [8]