Changjiang Securities·2025-12-24 10:11Investment Rating - The investment rating for Geely Automobile is "Buy" and is maintained [6]. Core Viewpoints - Geely Automobile has completed the privatization and merger of Zeekr, which is now a wholly-owned subsidiary, marking a significant step towards the "One Geely" strategy. This integration is expected to enhance brand positioning, streamline internal resources, and improve cost efficiency, thereby boosting competitiveness [2][7]. - The company plans to launch 10 new electric vehicle models in 2025, with significant contributions from its Geely, Zeekr, and Lynk & Co brands. This includes the introduction of new models and upgrades, focusing on electrification and smart technology [7]. - Geely's new product architecture (GEA) supports its transition to electric vehicles, with a solid foundation in traditional fuel vehicles. The company is expected to see a net profit of 17 billion yuan in 2025, corresponding to a PE ratio of 9.7X, indicating substantial profit potential [7].