兆易创新深度报告：存储+MCU国内龙头，端侧AI与国产替代共驱增长

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Insights - The company is a leading global Fabless chip supplier, expanding its product lines in storage, MCU, niche DRAM, sensors, and analog chips, benefiting from a recovery in downstream demand and opportunities arising from the exit of overseas competitors from niche markets [2][3] - The NOR Flash market is expanding due to AI-driven demand, with the company achieving a market share of 18.5%, ranking second globally and first in mainland China [3][26] - The exit of major overseas manufacturers from the DDR3 market has created significant opportunities for domestic manufacturers in the niche DRAM sector, with the company poised to capture market share [4][45] Summary by Sections I. Global Leading Fabless Chip Supplier - The company has a diversified layout in "sensing, storage, computing, control, and connectivity," continuously deepening its product offerings since its establishment in 2005 and listing in 2016 [7][9] II. AI-Driven Expansion of NOR Flash Market - The global NOR Flash market is projected to grow from $2.8 billion in 2024 to $4.2 billion by 2029, driven by AI applications in consumer electronics and automotive sectors [23][26] - The company has achieved a significant market share in NOR Flash, benefiting from the exit of major competitors and the increasing demand for AI-enabled devices [3][26] III. Optimized Supply Landscape for Niche DRAM - The company is well-positioned in the niche DRAM market, with a product line that includes DDR4 and LPDDR4, expected to see significant growth due to the exit of major players from the DDR3 market [4][45] - The global niche DRAM market is anticipated to grow from $8.5 billion in 2024 to $13.2 billion by 2029, driven by demand from industrial control, AI applications, and automotive electronics [43][45] IV. Profit Forecast and Investment Recommendations - Revenue projections for 2025-2027 are estimated at 94.23 billion, 119.46 billion, and 149.62 billion yuan, with corresponding net profits of 17.76 billion, 25.29 billion, and 31.68 billion yuan, reflecting strong growth rates [5][11]