Minimax 应用大盘点

Investment Rating - The industry rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [13]. Core Insights - Minimax operates across multiple fields with various AI applications generating revenue, including AI social (Talkie/Xingye), multimodal platforms (Hailuo AI), voice platforms (Audio), and Agent (Minimax), supported by an API open platform for full-modal model usage [2]. - The company has developed a comprehensive AI model company with applications achieving over 200 million users, with significant user engagement and monetization strategies across its products [4][5]. Summary by Sections AI Social Product: Talkie/Xingye - Talkie/Xingye allows users to chat with AI characters, generating revenue through online marketing services, subscription services, and in-app purchases. The marketing service charges third-party advertising platforms based on performance, while subscription and in-app purchases provide users with interactive value-added services [3]. Video Generation Platform: Hailuo AI - Hailuo AI offers video and image generation features accessible via web and app, utilizing a tiered subscription model ranging from $9.99 to $199.99 per month, with options for direct purchase of recharge credits. It has rapidly grown since its launch in Q3 2024, achieving a monthly active user (MAU) count of 5.648 million within a year [3][4]. Agent Application: MiniMax - MiniMax operates as a ChatBot model available on web and app platforms, designed to handle various long and short-term tasks. It employs a tiered monthly subscription model, charging between $19 and $69 per month, or selling credits directly. The average spending of paid users reached $73 in the first three quarters of 2025 [4][5]. Audio Generation: MiniMax Voice - MiniMax Voice provides voice and music generation capabilities, utilizing a credit consumption strategy with a charge of $50 per million credits, alongside monthly subscription plans ranging from $5 to $99. The MAU for MiniMax Voice stands at 494,000, establishing a differentiated advantage in professional scenarios like audiobooks and podcast production [5]. Open Platform - The open platform offers scalable and customizable AI services, including voice, video, music, and image generation, with revenue based on usage. It has served over 100 countries and regions, with the number of paying clients increasing from approximately 400 in 2024 to about 2,500 in the first three quarters of 2025 [4][5].