DOUSHEN(SZ:300010) Soochow Securities·2025-12-26 08:00Investment Rating - The report assigns a "Buy" rating for the company, Dou Shen Education, for the first time [1]. Core Insights - Dou Shen Education is positioned as a leader in aesthetic education, focusing on creating an "AI + Education" ecosystem. The company aims to leverage its self-developed AI models to enhance educational services and product offerings [1][10]. - The company has undergone significant restructuring and is now focusing on non-subject quality education and AI education, which has led to a return to profitability and growth in revenue and net profit [20][21]. Summary by Sections 1. Company Overview - Dou Shen Education, formerly known as Li Si Chen, has transformed its business model to focus on K12 non-subject quality education, utilizing AI technology to reconstruct educational services [13]. - The company has a strong management team with extensive experience in the education sector, led by its actual controller, Dou Xin, who holds 18.29% of the shares [18]. 2. Market Dynamics - The education and training sector is experiencing a significant demand, with the number of college entrance exam candidates increasing from 9.4 million in 2017 to 13.42 million in 2024, while the admission rate has decreased from 43.7% to 37.0% during the same period [34]. - The report highlights a supply-demand imbalance in the education sector, with rising prices expected due to increased competition and a recovery in participation rates post-regulatory changes [36]. 3. AI Education Strategy - Dou Shen Education has developed a product matrix that includes AI-driven educational tools such as "AI Dual Teacher" and "AI Super Training Ground," which aim to enhance the learning experience and efficiency [15][19]. - The company has established a dual-driven model combining AI software services and hardware terminals, creating a closed-loop learning ecosystem that covers user needs across various scenarios [10][12]. 4. Financial Projections - The report forecasts total revenue for Dou Shen Education to reach 1,050.6 million yuan in 2025, with a year-on-year growth of 38.82%. Net profit is expected to be 90.62 million yuan, reflecting a decrease of 33.92% compared to the previous year [1]. - The company's earnings per share (EPS) is projected to be 0.04 yuan in 2025, with a price-to-earnings (P/E) ratio of 165.33 at the current market price [1]. 5. Competitive Landscape - The report notes that AI technology is breaking the traditional constraints of education, allowing for high-quality, large-scale, and personalized learning experiences that were previously unattainable [51]. - Dou Shen Education's unique data assets and knowledge graphs create a competitive barrier that is difficult for competitors to replicate in the short term [10][12].