—商社行业2026年度投资策略：消费复苏态势延续；把握景气及顺周期

Group 1 - The report maintains a positive outlook on the retail and consumer services industry, highlighting a continued recovery in consumption and cyclical opportunities [1][2] - In 2025, the consumer services and retail sectors underperformed compared to the CSI 300 index, with the consumer services sector showing better performance than retail [11][16] - The jewelry retail sector experienced significant growth, primarily driven by rising gold prices, while the consumption of gold jewelry faced a decline [24][25] Group 2 - The report identifies two main investment directions for 2026: the continuation of consumption recovery, focusing on high-end sectors like duty-free and gaming, and the sustained high demand for emotional and self-rewarding consumption, particularly in jewelry and trendy products [68][71] - The restaurant industry showed a faster growth rate than overall retail, with a notable increase in the number of registered restaurants, indicating a cautious approach from new entrants [34][40] - The travel sector is recovering steadily, with strong demand during holidays and a positive trend in passenger numbers for civil aviation [45][51] Group 3 - The report emphasizes the importance of brand strength and product differentiation in the jewelry sector, as emotional value increasingly drives consumer choices [29][25] - The restaurant industry is expected to see a rise in chain operations and a focus on cost-effective consumption, with the overall market growth projected at 9.0% from 2020 to 2024 [37][40] - The report notes that the gaming sector remains robust, with Macau's gross gaming revenue showing a year-on-year increase, indicating a strong recovery in this segment [46][51]