——互联网传媒周报20251222-20251226：字节AI春晚合作，游戏潮玩视频消费旺季来临-20251228

Investment Rating - The industry investment rating is "Overweight," indicating that the industry is expected to outperform the overall market [9]. Core Insights - ByteDance's AI collaboration for the Spring Festival is a significant milestone, with its product Doubao achieving over 100 million daily active users. The integration with Douyin's e-commerce platform is expected to enhance monetization through advertising and transaction fees [2]. - Alibaba is focusing on AI advancements, particularly in chip localization and consumer applications, while Tencent is restructuring its AI framework to accelerate the development of large models [2]. - The gaming sector is entering a peak season, with major titles expected to drive user engagement and revenue growth. Notable releases include Giant Network's "Supernatural Action Group" and Tencent's "Delta" [2]. - The collectibles market is also thriving, with Pop Mart's Labubu 4.0 set to launch, reflecting a diverse product range and successful international market expansion [2]. Summary by Sections AI and Technology - ByteDance's AI cloud partnership for the Spring Festival and Doubao's integration with e-commerce are pivotal for future growth [2]. - Alibaba's AI initiatives include the launch of new products and continued growth in cloud services [2]. - Tencent's restructuring aims to enhance its AI capabilities and product offerings [2]. Gaming Industry - The upcoming gaming season is highlighted by major releases that cater to a younger audience, which is crucial for monetization [2]. - Notable games include "Supernatural Action Group" and "Delta," which are expected to perform well during the peak season [2]. Collectibles and Entertainment - Pop Mart's Labubu 4.0 is anticipated to boost sales, supported by a diverse product lineup and international market strategies [2]. - The animation "Chinese Fantasy 2" is set to premiere exclusively on Bilibili, indicating strong collaboration in the entertainment sector [2]. Advertising and Media - Companies like Tencent, Alibaba, and Baidu are expected to benefit from AI product promotions, which will positively impact advertising firms like Focus Media [2]. - The report emphasizes the importance of adapting to AI changes in content production to maintain competitive advantages [2].