北交所消费服务产业跟踪第四十五期（20251228）：宠物市场规模持续扩张，关注北交所路斯股份自主品牌发展和出口情况

Investment Rating - The report indicates a focus on the pet market's continuous expansion and highlights the development of self-owned brands and export situations of the company listed on the Beijing Stock Exchange [1] Core Insights - The pet market in China is experiencing significant growth, with consumers shifting from "exquisite pet care" to a more advanced "scientific pet care" approach. The overall terminal sales in the pet market reached 108.5 billion yuan in the first three quarters of 2025, reflecting a year-on-year growth of 4.5% [2][7] - The report emphasizes the importance of online retail channels, which dominate pet product sales, accounting for 59% of the market share in 2025, while offline retail is recovering and contributing 41% [24] - The company listed on the Beijing Stock Exchange, Lusi Co., has launched a new brand "Miaoguan" focusing on high cost-performance products, while its main brand "Lusi" is innovating to upgrade to high-value-added product series [35] Summary by Sections Pet Market Expansion - The pet market is growing, with significant sales on platforms like Taobao and Douyin, where pet transaction volumes during the Double 11 shopping festival accounted for 64% of mainstream e-commerce [2][5] - The demographic of pet owners is shifting, with a notable increase in younger consumers aged 26-30, who now represent 32.7% of pet owners [17] Financial Overview - The median stock price change for consumer service stocks on the Beijing Stock Exchange was -2.97% during the week of December 22 to December 26, 2025, with 24% of companies experiencing an increase [37] - The median price-to-earnings ratio (P/E) for the consumer service sector decreased from 51.8X to 46.8X, indicating a shift in market valuation [39][41] Industry Valuation - The median TTM P/E ratio for the broader consumer sector is reported at 51.3X, down from 53.1X, reflecting a general decline in market valuations [47] - The food and beverage sector's median P/E ratio has also decreased from 53.4X to 49.7X, indicating a trend across various consumer industries [49] Company Announcements - Lusi Co. is focusing on enhancing its brand presence and product offerings, with a notable increase in export revenue by 19.25% year-on-year in the first half of 2025 [35] - Jinbo Biological announced a capital increase of 165 million yuan to support its subsidiary, indicating strategic growth initiatives within the company [55][57]