Hongqi Chain(SZ:002697) Hua Yuan Zheng Quan·2025-12-29 02:20Investment Rating - The industry investment rating is "Positive" (maintained) [4] Core Views - The opening of the first US store of Mixue Ice Cream in Hollywood marks a significant step in its global expansion strategy, with multiple new stores in the US and other American countries like Brazil and Mexico in preparation [4] - Mixue Ice Cream's pricing strategy is competitive, with prices ranging from $1.19 to $4.99, significantly lower than local competitors, which positions it well in the affordable tea drink market [4] - Huaxizi's entry into Ulta Beauty, the largest beauty retail platform in the US, signifies the increasing international competitiveness of Chinese beauty brands [4] - The growth of emerging consumer goods reflects new consumption concepts among younger generations, emphasizing the importance of understanding these narratives for investment opportunities [4] Summary by Sections Industry Performance - The new consumption sector saw a weekly performance with the beauty care index down by 1.08%, the retail index up by 0.16%, and the social services index down by 1.05% [7] Key Industry Data - In November, retail sales for clothing and textiles increased by 3.5% year-on-year, cosmetics by 6.1%, gold and silver jewelry by 8.5%, and beverages by 2.9% [8][11]