传媒行业点评：头部厂商持续入局世界模型，关注影视、游戏环节应用潜力

Industry Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [1] Core Insights - The report highlights the continuous entry of leading companies into the world model space, with a focus on the film and gaming sectors [3] - The world model is identified as a significant direction in AGI research, with major companies actively investing in this area [4] - The capabilities of world models are expected to evolve, providing ongoing empowerment to the film and gaming industries [5] Summary by Relevant Sections Industry Overview - The closing index level is 802.63, with a 52-week high of 897.3 and a low of 590.32 [1] Investment Highlights - Major companies like Google, Runway, and ByteDance are developing world models that simulate real-world environments and generate content based on multimodal inputs [4] - Google’s latest model, Genie 3, can generate dynamic worlds based on text prompts, while Runway has released GWM-1, which includes variants for environment exploration, character dialogue, and robotics [4] - ByteDance has established a team focused on multimodal interaction and world models, recently launching the 3D generation model Seed3D 1.0 [4] Future Potential - In the film sector, world models aim to enhance video generation by creating physically accurate virtual environments, which could lead to advancements in long video production and complex storytelling [5] - In gaming, the three-dimensional world generation and interactivity of world models align well with game development processes, with companies like Tencent and xAI exploring these capabilities [5] Investment Recommendations - Companies to watch include Kunlun Wanwei for world model development, Huace Film & TV, Light Media, and Hengdian Film for AI in film production, and Perfect World and Giant Network for large-scale 3D game development [6]