XHCG(SH:600785) ZHONGTAI SECURITIES·2025-12-30 08:25Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [4][31]. Core Insights - Xinhua Department Store is recognized as a leading retail company in the Ningxia region, with a significant market presence. The company has initiated a transformation of its supermarket operations since September 2025, which is expected to accelerate its fundamental performance [4][7]. - The company has maintained stable revenue and profit in the first three quarters of 2025, achieving a revenue of 4.707 billion yuan, a year-on-year decrease of 1.1%, and a net profit attributable to shareholders of 108 million yuan, a year-on-year decrease of 1.3% [6][30]. - The supermarket business is the core revenue source for the company, and the ongoing transformation is anticipated to enhance future revenue and profit [6][25]. Summary by Sections Company Overview - As of Q3 2025, Xinhua Department Store operates 342 stores, including 14 department stores and 240 supermarkets, primarily located in Ningxia [7][10]. Financial Performance - The company forecasts revenues of 6.065 billion yuan for 2023, with a growth rate of 3%, and expects a net profit of 136 million yuan, reflecting a significant year-on-year increase of 46% [4][30]. - The report projects net profits of 142 million yuan, 165 million yuan, and 213 million yuan for 2025, 2026, and 2027, respectively, indicating growth rates of 5%, 16%, and 29% [30][31]. Business Transformation - The company has begun a significant transformation of its supermarket operations, which is expected to improve its competitive position in the underdeveloped market segments [17][21]. - The introduction of high-quality products and optimization of the supply chain are key components of this transformation, which aims to enhance customer experience and drive sales [17][27]. Expansion Plans - Xinhua Department Store is set to expand into Beijing with a new project named "Xinhua Department Store CCmall," which is strategically located in a prime area of the city [20][22]. - The project is expected to contribute to the company's growth and is seen as a significant milestone in its expansion strategy [22][31].