老乡鸡招股书梳理：直营与加盟共进，区域加密的中式快餐连锁龙头-20251230

Investment Rating - The report does not explicitly state an investment rating for the industry or the company. Core Insights - The Chinese fast food chain industry is expected to grow from CNY 262.9 billion in 2024 to CNY 483.2 billion by 2029, with a CAGR of 10.8% from 2024 to 2029 [3][60]. - The leading company in the Chinese fast food chain sector is Lao Xiang Ji, holding a market share of 0.9% in 2024, with a significant presence in the East China market [4][65]. Company Overview - Lao Xiang Ji operates a dual model of direct sales and franchising, with 1,564 stores as of April 2025, and a growing proportion of franchise stores from 10.5% in 2022 to 41.8% in 2025 [4][5]. - The average customer spending is around CNY 30, with stable sales performance across both direct and franchise stores [21][45]. Market Position - Lao Xiang Ji is the top player in the Chinese fast food chain market, with a CR5 of only 3.6%, indicating a highly fragmented market [3][65]. - In the East China region, Lao Xiang Ji's GMV reached CNY 6.3 billion in 2024, with a market share of 2.2%, significantly outperforming its nearest competitor [4][66]. Financial Performance - The company's revenue has shown consistent growth, with total revenues of CNY 45.28 billion, CNY 62.88 billion, and CNY 21.20 billion for the first four months of 2022, 2023, and 2025 respectively, reflecting year-on-year growth rates of 24.8%, 38.9%, and 9.9% [6][69]. - Gross margins have improved steadily, with figures of 20.3%, 23.3%, 22.8%, and 24.2% for the first four months of 2022, 2023, 2024, and 2025 respectively [6][71]. Store Operations - The company has a strong presence in nine provinces, with a focus on economically developed areas, and plans for further expansion into new regions and deeper market penetration [5][38]. - The average daily sales per store have been increasing, with direct stores achieving CNY 16,000 and franchise stores CNY 12,400 in the first four months of 2025 [4][45]. Supply Chain and Product Offering - Lao Xiang Ji has established an integrated supply chain from breeding to distribution, with over 500 suppliers and two central kitchens [36]. - The menu features 20 to 30 types of Chinese dishes, catering to various dining needs, including takeout and delivery services [20][24].