ZHONGTAI SECURITIES·2025-12-30 08:39Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [3]. Core Insights - The company is positioned as a leading IP ecosystem platform in China, leveraging content and community operations to drive growth. It has developed nearly 200 IPs and is enhancing its commercial value through a unique product development model [6][11]. - The company is expected to achieve total revenues of 29.96 billion, 32.62 billion, and 35.32 billion yuan from 2025 to 2027, with year-on-year growth rates of 12%, 9%, and 8% respectively. Adjusted net profits are projected to be 2.26 billion, 3.26 billion, and 4.33 billion yuan, with significant growth in the latter two years [44][43]. Summary by Sections Company Overview - The company has a total share capital of 413.76 million shares, with a market price of HKD 190.80, resulting in a market capitalization of approximately HKD 78.95 billion [1]. - The company has undergone significant development since its inception in 2009, evolving from a community platform to a comprehensive video community with a focus on IP development and commercialization [10][11]. Business Highlights - AI marketing is enhancing content production and optimizing advertising efficiency, with the introduction of the "Peanut AI" tool expected to significantly improve content creation and advertising effectiveness [25][27]. - The advertising business is projected to grow substantially, with revenues expected to increase by 27.7% and 20% in 2024 and the first half of 2025, respectively [29][31]. - The gaming segment is also showing strong performance, with revenues from established games and new releases contributing to overall growth. The game "Three Kingdoms: Strategize the World" has been a key driver of revenue [37][34]. Financial Forecast and Valuation - The company is expected to see a steady increase in revenue and profitability, with adjusted net profits turning positive by 2025. The projected P/E ratio for 2025 is 32.2, indicating a favorable valuation compared to peers [41][44]. - The financial analysis indicates a significant improvement in gross margins, expected to reach 39.6% by 2027, driven by operational efficiencies and revenue growth [43][20].