Investment Rating - The report assigns a "Buy" rating for both Hong Kong and US stocks of Yum China [3] Core Insights - The company demonstrates strong resilience against economic cycles, with same-store sales expected to maintain a growth rate of 0-2% from 2026 to 2028, supported by robust operational performance and brand strength [7][36] - The company aims to expand its store count significantly, targeting 20,000 stores by 2026, 25,000 by 2028, and 30,000 by 2030, leveraging optimized capital expenditures and a flexible store model [7][36] - Shareholder returns are highlighted, with a commitment to maintain annual dividends and buybacks of $1.5 billion, translating to a return rate of approximately 8.8% based on current market capitalization [7][36] Financial Summary - Revenue projections show a steady increase from $10.978 billion in 2023 to $13.070 billion by 2027, with growth rates of 14.7% in 2023 and gradually declining to 6.2% by 2027 [2] - EBITDA is expected to rise from $1.559 billion in 2023 to $1.992 billion in 2027, indicating a consistent improvement in operational efficiency [2] - Net profit attributable to shareholders is forecasted to grow from $827 million in 2023 to $1.094 billion by 2027, with a notable increase of 87.1% in 2023 [2] Same-Store Performance - The company has shown a recovery in same-store sales since 2023, with KFC and Pizza Hut both returning to positive growth in 2025 [26] - The average transaction value for KFC has stabilized around 40 yuan, while Pizza Hut has adjusted its pricing strategy, reducing its average transaction value from over 100 yuan to around 70 yuan [26][36] Expansion Strategy - The introduction of new store formats such as Kenyue and KPRO is expected to contribute additional revenue, with Kenyue coffee stores rapidly expanding to 1,800 locations by Q3 2025 [44][62] - The company is focusing on a flexible store model and increasing the proportion of franchise stores to enhance its market presence [36][62] Shareholder Returns - The company plans to maintain a shareholder return strategy that aligns with its free cash flow, projecting annual returns of at least $900 million to $1 billion from 2027 onwards [7][36] - The current market capitalization corresponds to a return rate of approximately 5.3% to 5.8% based on future cash flow projections [7][36]
百胜中国（09987）：系列深度二：穿越周期，向下一个万店进击