GF SECURITIES·2025-12-30 13:13Investment Rating - The industry investment rating is "Buy" [4] Core Insights - The report indicates that the global excavator market is entering a new upward cycle, with overseas excavator sales recovering from -15% in January 2025 to +14% in October 2025. The recovery point of the cycle has arrived, with major growth regions including the US, Western Europe, Japan, and Asia-Pacific experiencing acceleration in demand [18][20]. - Chinese companies have successfully established a presence in overseas markets, with their market share in Africa, the Middle East, Southeast Asia, and Russian-speaking regions exceeding 30% by 2024, and over 5% in Europe and North America [20] - The report emphasizes the importance of tailored strategies for different markets, highlighting Japan, the US, and Asia-Pacific as key areas for in-depth analysis [20]. Summary by Sections Introduction - The global excavator market is experiencing a new upward cycle, with significant recovery in sales and demand across various regions [18]. Long-Cycle Perspective on Global Market Differences - Mature markets show relatively stable demand, while emerging markets exhibit greater volatility. The global earthmoving machinery sales have increased from 450,000 units in 2000 to an estimated 1,170,000 units in 2024 [25]. - The report categorizes the global market into four types: emerging markets (India), semi-mature markets (China), mature markets (Europe and North America), and stock markets (Japan) [26]. Japan Market: Stock Market and Demand Growth - Japan's construction machinery market has stabilized after experiencing significant downturns, with a focus on replacement cycles rather than new demand. The report notes that even during economic downturns, the decline in excavator ownership was less severe than the drop in construction investment [60][67]. US Market: High Value and Market Barriers - The US market is characterized by long-term upward demand driven by insufficient equipment stock and ongoing investments in residential and non-residential sectors. The report discusses the potential for Chinese companies to penetrate the US market by leveraging their competitive advantages [60]. Belt and Road Initiative: Potential Market Space - The Belt and Road Initiative is identified as a key area for growth, with demand driven by mining and infrastructure projects. The report highlights the potential for Chinese companies to increase their market share in these regions [60]. Investment Recommendations - The report recommends investing in companies such as SANY Heavy Industry, XCMG, Zoomlion, LiuGong, and Hengli Hydraulic, indicating strong growth potential in the excavator market [20].