Alphabet(US:GOOGL) Guohai Securities·2025-12-31 07:18Investment Rating - The report maintains a "Buy" rating for Google (GOOGL) [1] Core Insights - The report highlights Google's resilience in search advertising amidst AI disruptions, its competitive advantages in AI technology, and the growth potential of its cloud services driven by proprietary hardware and software innovations [7] Summary by Sections Company Overview - Google is a leading global player in search, advertising, and cloud computing, processing over 5 trillion queries annually and holding a significant market share in various sectors [12][14] Advertising and Search - Google's advertising business is the core revenue driver, with FY2024 ad revenue projected at $264.6 billion, accounting for 76% of total revenue. The search segment remains dominant, with a market share exceeding 90% [30][31] - YouTube is a key component of Google's advertising strategy, with 2.7 billion users and projected ad revenue of $36.1 billion for FY2024, reflecting a 15% year-over-year growth [46][49] AI and Competitive Edge - Google's AI capabilities, particularly through the Gemini model and proprietary TPU chips, provide a significant competitive advantage, enhancing its advertising and cloud services [7][9] - The Gemini 3 model outperforms competitors in various benchmarks, establishing Google as a leader in AI technology [9] Cloud Services - Google's cloud services are expected to grow rapidly, with FY2024 revenue projected at $43.2 billion, reflecting a 31% increase. The company is focusing on IaaS, PaaS, and SaaS to capture market share [13][14] - The introduction of TPU v7p is anticipated to lower costs and improve margins, with significant contracts already secured [7][9] Financial Projections - Revenue forecasts for Google are $336.9 billion in 2025, $383.1 billion in 2026, and $436.4 billion in 2027, with net profits expected to reach $128.4 billion, $134.3 billion, and $153.5 billion respectively [5][7]