Xinyichang(SH:688383) GUOTAI HAITONG SECURITIES·2025-12-31 02:47Investment Rating - The investment rating for the Mini LED industry is "Overweight" [4]. Core Insights - The Mini LED technology is expected to experience significant growth, with a projected 122% year-on-year increase in sales of Mini LED TVs in China by 2025, reaching a penetration rate of over 25% [2][4]. - The report highlights that the Mini LED technology is entering a rapid development phase due to advancements in technology and decreasing costs, allowing it to compete directly with OLED in the mid to high-end TV market [4]. - The Mini LED technology is also expanding into the mid to low-end TV market, as well as automotive and direct display applications [2][4]. Summary by Sections Industry Overview - Mini LED technology refers to LED chips sized between 100-300 microns, with a pitch of 0.1-1mm, used primarily in RGB displays or as backlighting for LCDs [4]. - The technology has faced challenges in the past, being perceived as a transitional solution to extend the life of LCD panels, but has shown significant growth potential in recent years [4]. Market Projections - By 2025, the total shipment of Mini LED TVs in China is expected to reach 9.23 million units, representing a 122% increase year-on-year, with a global shipment forecast of over 13 million units, a 70.6% increase [4]. - The report anticipates that as technology matures and scales, the prices of RGB Mini LED products will decrease, leading to an expansion of the brand ecosystem and accelerated market penetration by 2026 [4]. Company Focus - The report suggests paying attention to Xinyi Chang (新益昌), which is positioned to benefit from the growth in the Mini LED sector [4].