2026年国补落地，关注政策接续效果：家用电器

Group 1 - The core viewpoint of the report emphasizes the implementation of the 2026 national subsidy policy for large-scale equipment updates and the trade-in of consumer goods, which is expected to stabilize the domestic consumption market and stimulate demand, particularly in offline channels and rural areas [2][3][5][14]. - The 2026 subsidy policy introduces changes compared to 2025, including a more concentrated subsidy range, with the number of household appliance categories reduced from 12 to 6, retaining only core categories such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters [4][15]. - The subsidy standards have been optimized, with a 15% subsidy on the sales price for energy-efficient or water-efficient products, and a maximum subsidy of 1,500 yuan per item for household appliances [4][15]. Group 2 - The report indicates that the 2026 policy aims to enhance the efficiency of fund utilization by focusing on core categories and avoiding imbalances in funding distribution, which is expected to positively impact leading companies in the household appliance sector such as Midea Group, Haier Smart Home, Hisense, and TCL Electronics [5][14]. - The report highlights the recent performance of the home appliance sector, noting a weekly increase of 0.7%, while specific segments like white goods and small appliances experienced declines [6][17]. - The report provides insights into raw material prices, indicating a week-on-week increase in LME copper and aluminum prices by 2.05% and 1.23%, respectively, which may impact the cost structure of household appliance manufacturers [6][17].