2026年元旦出行数据点评：供需两旺，境内外双线并进

Investment Rating - The report does not explicitly state an investment rating for the transportation industry Core Insights - The transportation sector is experiencing robust growth in both domestic and international travel, with a significant increase in cross-regional personnel flow during the 2026 New Year holiday, reaching 590 million trips, a year-on-year increase of 19.5% [1] - Domestic tourism demand is strong, with ticket bookings for scenic spots increasing over fourfold compared to the previous year, and inbound travel also showing significant growth due to relaxed visa policies [2] - The young demographic, particularly families with children and the Z generation, is driving travel demand, with family trips increasing by over 80% during the holiday period [3] Summary by Sections Transportation Demand - The total cross-regional personnel flow during the 2026 New Year holiday is expected to average 198 million trips per day, with daily figures showing a year-on-year increase of 19.5% [1] - Railway and road transport have seen notable growth, with railway passenger volume increasing by up to 78% year-on-year during the holiday [4] - Air travel also performed well, with a year-on-year increase in passenger volume of 21.2% on the first day of the holiday [5] Travel Trends - The report highlights a significant increase in travel spending, with average purchases and spending per traveler rising by over 20% and 30% respectively [3] - Short-distance travel remains a popular choice, with nearly 70% of travelers opting for 2-3 day trips, supported by the popularity of "4-hour high-speed rail circles" [4] - Self-driving travel is on the rise, with domestic car rental bookings increasing by over 120% during the holiday [4] International Travel - Inbound travel is experiencing a strong resurgence, with inbound flight bookings increasing by 20% on the first day of the holiday and ticket bookings for attractions rising by 110% [2] - The report notes that outbound travel is also thriving, with a year-on-year increase of over 40% in travelers heading to popular international destinations [2]