Ping An Securities·2026-01-05 03:05Investment Rating - The industry investment rating is "stronger than the market," indicating that the industry index is expected to outperform the market by more than 5% within the next six months [24]. Core Insights - The overall market performance is stable, with significant differentiation within the consumer sector. The upcoming New Year holiday is expected to boost certain segments, supported by favorable macro consumption policies that may lead to a recovery in consumer demand [3][4]. - The tourism sector shows potential for growth, with leading companies like Ctrip and Huazhu Hotels responding quickly to changing consumer demands. The retail tourism industry is stabilizing, with expectations for sales recovery [3][8]. - The beauty industry is experiencing steady growth, with a focus on companies that can quickly adapt to market dynamics and integrate products, brands, and channels [3]. - The film industry saw a strong performance during the New Year holiday, with box office revenues reaching 734 million yuan, led by the film "Zootopia 2" [14]. - In the food and beverage sector, the home dining market is expanding, with companies like Guoquan showing strong growth potential. The dairy supply-demand relationship is improving, and the restaurant supply chain is stabilizing [3][18]. - In the liquor segment, major companies are experiencing deeper profit adjustments, but leading brands are expected to maintain or increase market share due to superior management and branding [3][19]. Summary by Sections Social Services - The tourism sector is evolving, with a notable increase in travel demand during the New Year holiday, driven by a surge in ticket bookings and hotel reservations [8]. - Turkey has announced visa-free entry for Chinese passport holders, which is expected to enhance tourism flows [8]. Media - The film industry achieved a record box office during the New Year holiday, indicating strong consumer interest and spending in entertainment [14]. Food and Beverage - General - The home dining market is expanding, with companies like Guoquan leading the way. The dairy industry is seeing improved supply-demand dynamics, while the restaurant supply chain is stabilizing [3][18]. Food and Beverage - Alcohol - Major liquor companies are adjusting their profit margins, but leading brands are expected to capture more market share due to their strong brand presence and management capabilities [3][19].