Donghai Securities·2026-01-05 09:14Market Overview - The domestic retail market for robotic vacuum cleaners is expected to grow due to policy incentives, with a notable effect from the Q4 base year[7] - In 2025, the online sales of robotic vacuum cleaners increased by 6% in revenue and 9% in volume year-on-year during the first 51 weeks[7] - The average retail price of robotic vacuum cleaners saw a decline of 6% to 3535 RMB during the "Double 11" shopping festival, influenced by increased promotions and brand competition[7] Product Trends - The introduction of active water cleaning technology is leading the innovation cycle in the market, with brands like Ecovacs and Roborock launching new models that enhance cleaning efficiency[10] - The global market for smart robotic vacuum cleaners is projected to ship 2,060.3 million units in 2024, reflecting an 11.2% year-on-year growth, with a total sales value of $9.31 billion, up 19.7%[13] - The average price of robotic vacuum cleaners is expected to rise by 7.6% to $452 in 2024 due to technological upgrades[13] Competitive Landscape - The top five global robotic vacuum manufacturers are all Chinese companies, with Roborock and Ecovacs leading in shipment volumes[13] - Roborock achieved a market share of 21.7% in the global robotic vacuum market during the first three quarters of 2025, with significant sales growth in North America and Europe[13] - The competitive landscape is shifting as iRobot faces challenges, including a 6.7% decline in global shipments and a 2.6 percentage point drop in market share to 13.7%[48] Future Outlook - The market is expected to see increased competition, with a focus on cost control and supply chain efficiency as brands compete on price and technology[49] - The trend towards smart home integration and personalized cleaning solutions is anticipated to drive future product development, with a potential rise in subscription-based services[49] - Companies are advised to focus on understanding consumer needs and enhancing product features to maintain competitiveness in a rapidly evolving market[49]