消费者服务行业周报（20251229-20260104）：元旦假期消费数据亮眼，看好2026服务消费-20260105

Investment Rating - The report maintains a "Recommended" investment rating for the consumer services industry, indicating an expectation of exceeding the benchmark index by 10%-20% over the next six months [1]. Core Insights - The core focus of the report is on the strong performance of the travel market during the New Year holiday, with significant recovery in both domestic and international travel. The Ministry of Culture and Tourism estimates that 142 million domestic trips were made during the three-day holiday, with total spending reaching 84.789 billion yuan, reflecting a 19.4% increase compared to 2023 and a 1.1% increase compared to 2024 [4][5]. - The report highlights the dual advantages of time and space for travel during the 2026 New Year holiday, as some travelers could extend their holiday to eight days by taking three days off work. This has led to notable growth in outbound travel, nearby trips, winter sports tourism, duty-free shopping, and hotel bookings [4]. - The report expresses optimism for the performance of service consumption-related sectors in 2026, citing specific companies in various segments such as hotels, human resources services, duty-free shops, gaming, internet platforms, catering, tourism, and sports [4]. Summary by Sections Industry Basic Data - The consumer services industry comprises 55 listed companies with a total market capitalization of 498.804 billion yuan and a circulating market capitalization of 457.081 billion yuan [1]. Relative Index Performance - The consumer services sector experienced a decline of 0.72% this week, while the overall A-share market fell by 0.33%, and the CSI 300 index decreased by 0.59% [7]. Important Announcements - Key announcements include leadership changes at companies like 科锐国际 and 天立国际控股, as well as financial performance updates from various firms [32]. Upcoming Shareholder Meetings - Several companies, including 西安旅游 and 凯撒旅业, have scheduled shareholder meetings in January 2026 [34]. Industry News - The report covers various industry developments, including the surge in domestic travel bookings and the launch of new services by companies like 京东 and 拼多多, indicating a vibrant market environment [35][36].