Shenwan Hongyuan Securities·2026-01-05 12:18Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance in the next six months [3][6][18]. Core Insights - The company is expected to see user growth and increased payment rates due to the recent updates in its AI models, particularly the launch of the One series and the Keling 2.6 version, which enhances user engagement and monetization opportunities [2][6][7]. - The financial forecasts have been adjusted, with revenue projections for 2025-2027 slightly lowered, but the adjusted net profit estimates remain stable, reflecting confidence in the company's core business despite macroeconomic pressures [5][6][18]. Financial Data and Profit Forecast - Revenue projections for the years 2023 to 2027 are as follows: - 2023: 113.47 billion RMB - 2024: 126.90 billion RMB - 2025: 142.19 billion RMB - 2026: 155.15 billion RMB - 2027: 169.33 billion RMB - The adjusted net profit estimates are: - 2023: 10.27 billion RMB - 2024: 17.72 billion RMB - 2025: 20.23 billion RMB - 2026: 22.28 billion RMB - 2027: 25.47 billion RMB - The company’s earnings per share (EPS) are projected to grow from 2.38 RMB in 2023 to 5.96 RMB in 2027, with a return on equity (ROE) forecasted to remain strong at around 21% to 29% over the same period [5][18]. Product Development and Market Position - The Keling AI has launched several significant updates, including the Keling O1 model, which supports multi-modal video generation, and the Keling 2.6 version, which features audio-visual synchronization, enhancing user experience and engagement [6][7][12]. - The pricing strategy for Keling's services shows a competitive advantage over rivals like Google Veo3.1 and Sora2, with lower per-second video generation costs, which is expected to attract more users and increase revenue [9][10]. Marketing and E-commerce Impact - The One series models have positively impacted the company's marketing and e-commerce sectors, with the OneRec model improving domestic marketing revenue by approximately 4%-5% and the OneSearch model enhancing product matching and user experience, leading to a 5% increase in search order volume [12][17].