百强房企销售跟踪（2025年12月）：12月百强全口径销售额环比+40%，2025全年累计同比-20%

Investment Rating - The industry is rated as "Add" [6] Core Insights - In December 2025, the total sales of the top 100 real estate companies decreased by 19.8% year-on-year, while showing a month-on-month increase of 40% [1] - The top 10 real estate companies reported total sales of CNY 189.5 billion in December 2025, with a year-on-year decline of 12.0% and a month-on-month increase of 49.3% [1] - The report highlights a significant regional differentiation in the real estate market, with high-capacity cities expected to benefit from urban renewal initiatives [4] Summary by Sections Sales Performance - In December 2025, the total sales amount for the top 100 real estate companies was CNY 341.5 billion, with a year-on-year decline of 28.0% and a month-on-month increase of 39.7% [1][2] - For the entire year of 2025, the cumulative total sales for the top 100 companies reached CNY 3.36 trillion, reflecting a year-on-year decrease of 19.8% [2] Top Companies Analysis - Among the top 50 companies, the average year-on-year sales decline was 12.8%, with a median decline of 16.9% for the year 2025 [3] - In December 2025, five out of the top 20 mainstream companies reported positive year-on-year sales growth, with notable performances from Sunac China (+74.4%) and Greenland Holdings (+42.2%) [3][4] Investment Recommendations - The report suggests focusing on three main investment lines: 1. Companies with strong regional development capabilities and high credit ratings, such as China Merchants Shekou and China Jinmao [4] 2. Public REITs with rich existing resources and strong operational brands, such as China Resources Land and Shanghai Lingang [4] 3. Long-term growth potential in the property service sector, recommending companies like China Merchants Jiyu and China Resources Vientiane Life [4][70]