可选消费W01周度趋势解析：免税优异表现拉动增长，港股消费跌幅较大-20260105

Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, Midea Group, JD Group, Haier Smart Home, Gree Electric, and others, while Lulu Lemon is rated as "Neutral" [1]. Core Insights - Duty-free sales have shown exceptional performance, driving growth in the discretionary sector, while Hong Kong consumer stocks have experienced significant declines [4][11]. - The luxury goods sector has outperformed, with a weekly increase of 1.5%, while the retail sector also saw a rise of 1.1% [5][13]. - The report highlights that the overall sentiment in travel-related sectors remains high, contributing positively to the discretionary consumption outlook [3]. Weekly Performance Review - The weekly performance of various sectors is as follows: luxury goods > retail > overseas sportswear > overseas cosmetics > US hotels > domestic sportswear > credit cards > snacks > pets > domestic cosmetics > gold and jewelry > gaming, with respective weekly changes of 1.5%, 1.1%, 0.8%, -0.3%, -0.4%, -2.4%, -2.4%, -2.8%, -2.9%, -4.5%, -4.6%, and -5.6% [11][12]. - The retail sector's growth was significantly driven by China Duty Free, which saw a 7.6% increase due to strong sales during the New Year holiday [6][13]. Monthly and Year-to-Date Performance - Monthly performance shows retail leading with a 4.9% increase, followed by overseas sportswear and US hotels, while domestic cosmetics and gaming sectors faced declines [11]. - Year-to-date performance indicates that overseas cosmetics and US hotels have performed well, while domestic cosmetics and snacks have shown negative growth [12]. Valuation Analysis - The report notes that the valuation of various sectors remains below their average over the past five years, with expected PE ratios for 2025 indicating significant potential for growth [9][14]. - Specific sectors such as overseas sportswear are projected to have a PE of 31.2 times, which is 59% of the past five-year average, while domestic sportswear is at 13.3 times, 70% of the average [14][15].