震坤行：懂工业品的MRO电商：万亿级中国MRO市场扩容，集约化数字化加速渗透

Investment Rating - The report assigns an "Accumulate" rating for the industry, indicating a potential increase of over 15% relative to the CSI 300 index [5][44]. Core Insights - The MRO market in China is entering a rapid growth phase, with the market size expected to reach 3.7 trillion yuan in 2024, reflecting a year-on-year growth of 5.7%. By 2029, the market size is projected to reach 4.5 trillion yuan, with a CAGR of 4.2% [2][15]. - Zhenkunhang, as a leading MRO e-commerce platform in China, has established a strong delivery capability and digital supply chain solutions, continuously expanding its customer base and maintaining high customer retention [2][5]. - The company has successfully listed on the New York Stock Exchange in December 2023, becoming the first MRO enterprise from China to go public in the U.S. [5][17]. Summary by Sections 1. MRO Market Expansion - The MRO market is transitioning from traditional fragmented procurement to centralized procurement, which significantly reduces costs and improves efficiency for clients [9][11]. - The digital transformation in the MRO industry is accelerating, with e-commerce procurement expected to save companies 15-20% in costs and 70% in time [11][15]. - The current market is highly fragmented, with the top 10 companies holding only 1.5% of the market share by transaction value [16]. 2. Zhenkunhang Overview - Zhenkunhang has transformed into an MRO e-commerce platform since 2014, offering a wide range of industrial products with over 17 million SKUs [17][20]. - The company operates two platforms: Zhenkunhang for large clients and Gongbangbang for small and micro clients, ensuring comprehensive service coverage [17][19]. - The GMV reached 11.083 billion yuan in 2023, doubling since 2020, although a slight decline was noted in 2025 due to business optimization efforts [20][24]. 3. Competitive Advantages - Zhenkunhang has built a robust delivery network with 30 distribution centers and 100 transit warehouses, covering major industrial centers in China [32]. - The company offers a comprehensive digital supply chain solution, integrating various digital tools and AI technologies to enhance procurement efficiency [34][35]. - The self-owned brand business is expanding, with a GMV growth of 16.7% in 2025, contributing to 8.2% of total GMV [38]. 4. Financial Performance - The company's revenue has grown rapidly from 4.686 billion yuan in 2020 to 8.761 billion yuan in 2024, with a CAGR of 17% [24][28]. - The net loss has been narrowing, with a reduction from 2.68 billion yuan in 2024 to 1.45 billion yuan in the first three quarters of 2025 [24][28]. - The gross margin improved from 14.52% in 2020 to 16.78% in the first nine months of 2025, indicating enhanced profitability [28]. 5. Future Growth Opportunities - The company is actively expanding its self-owned brand and overseas business, with a focus on the U.S. market and local operational strategies [38]. - Zhenkunhang aims to provide high-cost performance products and services, targeting key categories such as hand tools and PPE [38].