Guoxin Securities·2026-01-06 14:29Core Insights - The report highlights a strong start to the travel season with increased domestic travel during the New Year holiday, indicating a positive trend for the upcoming Spring Festival and suggesting a prolonged peak season for off-season operators [4][11]. Domestic Travel - Domestic travel volume increased as expected, with 142 million domestic trips taken during the New Year holiday, representing a 5.2% increase compared to 2024. Total spending reached 84.789 billion yuan, up 6.3% year-on-year, with per capita spending increasing by 1.1% [4][11]. - The average daily cross-regional movement during the holiday was 198 million people, a 19.5% increase year-on-year, with significant growth in railway and civil aviation passenger volumes [11][19]. Sub-Industry Performance - Duty-free sales in Hainan saw significant growth, with sales volume and value increasing by 49.9% and 27.1% respectively compared to 2024. The average spending per person also rose by 18.0% [20]. - Hotel demand showed double-digit growth, although the revenue per available room (RevPAR) decreased by 2.6% due to high base effects from 2019. The overall hotel room supply has increased by 16% since then, indicating a recovery in travel demand [26][30]. - Scenic spots performed well, particularly mountainous areas, with notable increases in visitor numbers and revenue for key attractions [31][33]. Investment Recommendations - The report suggests focusing on the service consumption sector in 2026, as it is expected to become a key driver for economic growth. The report emphasizes the potential for high-end recovery and the rebalancing of supply and demand in the hotel sector [4][30]. - Key recommended stocks include China Duty Free Group, Huazhu Group, ShouLai Hotel, Ctrip Group, Meituan, and Haidilao, among others, as they are expected to benefit from the anticipated recovery in service consumption [4][34].