摩根大通交易部门：2026年初开始采取战术性看涨立场：原因及四大首选交易

Investment Rating - The report indicates a tactical bullish stance for 2026, with a focus on both bullish and bearish factors [2][20]. Core Insights - The macroeconomic environment is improving, characterized by strong earnings growth and a de-escalation of trade tensions [2][16]. - Consumer cash reserves have increased significantly, with the top 40% of income earners holding more cash than at the end of 2019, contributing to higher retail spending [3][6]. - The labor market shows signs of stability, although there are concerns about rising unemployment rates and potential economic slowdowns [10][12]. - Earnings growth is projected to continue, with expectations of a 7.2% revenue increase and a 15.0% rise in earnings per share for the fiscal year 2026 [11][13]. Summary by Sections Macroeconomic Overview - The overall economic outlook is positive, with strong earnings growth and a reduction in trade tensions expected to support market performance [2][16]. Consumer Insights - Adjusted for inflation, the cash reserves of the top 40% of income earners have increased, leading to a significant rise in retail spending, which is a key driver of GDP growth [3][6]. Labor Market Analysis - The labor market is stabilizing, with a slight increase in unemployment rates and a potential for economic slowdown if costs cannot be passed on to consumers [10][12]. Earnings Outlook - Projections for Q4 2025 indicate a revenue growth of 7.6% and an 8.3% increase in earnings per share, with a net profit margin of 12.8% [11][13]. Trade Relations - Improvements in trade relations, particularly between the U.S. and China, are expected to positively impact the market, with a decrease in effective tariff rates [16][35]. Technical Factors - The report highlights that stock buybacks are expected to reach approximately $1 trillion in fiscal year 2026, indicating strong corporate confidence [19][20]. Investment Themes - The report identifies key investment themes, including technology, media, and communications (TMT), as well as international markets, particularly in Asia and Latin America [48].