Shenwan Hongyuan Securities·2026-01-08 06:42Key Insights - The report highlights the implementation of a large-scale equipment update and consumer product replacement policy in 2026, focusing on smart glasses and smart home products [5][6] - The paper industry is expected to see a trend of supply-demand improvement, with a focus on the potential impact of anti-involution policies and marginal demand changes [8][10] - The personal care sector is recommended for bottom-fishing investments, with specific attention to companies like Baiya, Dengkang Oral Care, and Zhongshun Jierou [12][13] - The pet products sector is positioned for growth, with recommendations for Yiyi and Yuanfei Pet, emphasizing their global expansion and rapid development of domestic brands [14] - Export dynamics are influenced by short-term currency fluctuations and long-term expectations of US interest rate cuts boosting furniture consumption, with a focus on quality export stocks [15][16] - High dividend safety margin assets are highlighted, particularly in the packaging and home furnishing sectors, with companies like Yongxin, Yutong, and Kuka Home being noted for their stability [19][24] Industry Insights - Smart Glasses: The inclusion of smart glasses in national subsidies is expected to accelerate industry penetration, with a subsidy of 15% on products priced under 6000 yuan [6][7] - Paper Industry: The new investment strategy emphasizes integrated forest-pulp-paper operations, with a focus on cost support for paper prices and gradual supply-demand improvements [10][11] - Personal Care: Companies are focusing on product structure upgrades and national expansion, with a strong emphasis on profitability recovery [12][13] - Pet Products: The sector is experiencing robust growth, with companies like Yiyi and Yuanfei Pet capitalizing on both domestic and international markets [14] - Export Sector: The report notes a shift towards global operations for Chinese companies, with a focus on design and supply chain advantages [15][16] - Home Furnishing: The industry is expected to benefit from improved real estate policies, with a focus on high dividend companies as a safe investment [24][25]