乘用车全球化策略:从全面扩张走向分市场、分主体的结构性出海
Soochow Securities·2026-01-08 09:35

Group 1: Global Market and New Energy Penetration Forecast - The overall global passenger car sales are projected to reach 9,015 million units by 2026, with a growth rate of 1.7% year-on-year [16] - In Europe, the new energy penetration rate is expected to exceed 30% by 2026, driven by the launch of affordable models and the reintroduction of subsidies [2][34] - Southeast Asia is anticipated to see a new energy penetration rate of 19% in 2026, with significant contributions from Chinese automakers and local manufacturers [2][37] Group 2: Chinese Automakers' Global Market Share Forecast - The potential export market for Chinese automakers is estimated at 27 million units, with an export potential of approximately 9.08 million units by 2025 [3][5] - The market share ceiling for Chinese brands in regions prioritizing local brand development is expected to be lower compared to markets that do not emphasize local brand cultivation [5] - By 2025, the export share of new energy vehicles is projected to reach 42%, with BYD being a major contributor to this growth [3] Group 3: Export Predictions for Automakers - BYD is expected to have a high market match across most regions, particularly in Oceania and the UK, where there are minimal structural constraints [9] - Chery's core markets with the highest external environment match include Russia, Central Asia, and the Middle East, while the EU market presents more constraints [9] - Great Wall Motors is well-positioned in markets with stable demand for SUVs and pickups, particularly in the Middle East and Africa [9] Group 4: Investment Recommendations - The report suggests prioritizing investment in automakers with mature overseas systems and proven execution capabilities, specifically recommending BYD, Great Wall Motors, and Chery [11] - The export volume of various automakers is expected to increase significantly, with Chery projected to have an export share of 42% by 2026 [10] - The overall export volume for Chinese automakers is forecasted to reach 745,000 units by 2027, with a year-on-year growth rate of 13% [12]

乘用车全球化策略:从全面扩张走向分市场、分主体的结构性出海 - Reportify