新消费行业周报(2026.1.5-2026.1.9):四部门鼓励每年最多开展四次春秋游,支持发放文旅消费券、电影券;毛戈平与LVMH旗下基金达成战略合作-20260110

Investment Rating - The industry investment rating is "Positive" (maintained) [4] Core Viewpoints - The report highlights the encouragement from four departments to conduct up to four spring and autumn tours annually, supporting the issuance of cultural and tourism consumption vouchers and movie vouchers. This initiative aims to enhance cultural consumption among workers and stimulate the tourism and hospitality sectors [3][6]. - The strategic partnership between Mao Geping and L Catterton Asia Advisors is expected to facilitate global market expansion and optimize capital structure, indicating a strong growth potential for high-end retail channels [3][6]. - The report emphasizes the importance of understanding new consumer narratives shaped by younger generations, suggesting that companies with strong brand value and innovative capabilities, such as Mao Geping and others, are likely to experience significant growth [21]. Summary by Relevant Sections Industry Performance - The new consumption sector showed positive performance with the beauty care index increasing by 2.55%, the retail index by 4.23%, and the social services index by 4.71% during the week of January 5 to January 9, 2026 [9]. Key Industry Data - In November, retail sales for clothing and textiles increased by 3.5% year-on-year, cosmetics by 6.1%, gold and silver jewelry by 8.5%, and beverages by 2.9% [12][16]. Investment Analysis Opinions - The report recommends focusing on high-quality domestic brands in beauty care, such as Mao Geping and Shangmei, head brands in traditional gold jewelry like Laopu Gold and Chaohongji, companies with successful IP operations like Pop Mart in the trendy toy sector, and strong tea brands like Mixue Group and Guming in the ready-to-drink tea market [21].