纺织品和服装行业研究:李宁龙店快闪店加速落地;美妆品牌线下经营分化
SINOLINK SECURITIES·2026-01-11 09:09

Investment Rating - The report does not explicitly state an investment rating for the industry or specific companies. Core Insights - Li Ning is accelerating the rollout of its "Dragon Store" pop-up shops, with the first opening in Beijing on December 14, 2025, and plans for additional locations in major cities [1][11] - Natural Hall has become the top brand in the cosmetics collection store category for the first ten months of 2025, indicating strong operational capabilities from the company [2][16] - The overall retail sales of cosmetics in China for 2025 are projected to reach 822.53 billion yuan, with a year-on-year growth of 6.18% [2][16] - The apparel retail sector showed a year-on-year growth of 3.5% in November, although the growth rate has slowed compared to October [3][24] Summary by Sections Li Ning's Dragon Store Launch - Li Ning's first Dragon Store opened in Beijing's Sanlitun area, themed "Dragon Glory," showcasing a new product line [1][11] - The company plans to open 18 additional stores, integrating cultural elements into the store design to enhance brand experience [11][12] Natural Hall's Market Position - Natural Hall leads the cosmetics collection store rankings, with a market share of 57.03% for domestic brands, reflecting a recovery in the cosmetics market [2][16] - The online retail channel for cosmetics grew by 9.36%, while offline sales increased by 2.38% [2][16] Industry Data Tracking - Apparel retail sales in November grew by 3.5%, but the growth rate decreased compared to October, indicating potential volatility in recovery [3][24] - Jewelry retail sales saw a decline of 8.5% year-on-year, but there is a recovery in regional consumption [3][24] Investment Recommendations - The report suggests that Haizhu's business transformation aligns with consumer trends, indicating potential for future growth [4] - In the beauty sector, companies like Juzhi Biological and Jinbo Biological are recommended due to their strong operational resilience and product launches [4] - The jewelry sector remains attractive with rising gold prices, recommending brands like Laopu Gold for investment [4] Market Performance Overview - The report notes that the Shanghai Composite Index and Shenzhen Component Index experienced gains of 2.79% and 4.40%, respectively, with the textile and apparel sector rising by 2.65% [5][39] - Specific companies like Yingfeng and Jiumuwang showed significant stock price increases, while others like Lianfa and Wanlima faced declines [5][39]

纺织品和服装行业研究:李宁龙店快闪店加速落地;美妆品牌线下经营分化 - Reportify